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Author: Jenna Lo Castro View as: Display per page

Page 1 of 1 (2 items)

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Research Perspectives on Social Media Influencers and Brand Communicatio
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
ISBN-13: 9781793613639 (Paperback)
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: LEXINGTON BOOKS
Brandi Watkins, Alisa Agozzino, Courtney A. Barclay, Kelli S. Burns, Lisa Harrison, Terri N. Hernandez, Alexa Landsberger, Jenna Lo Castro, Regina Luttrell, Ronda Mariani
Price:
AUD $67.99
Stock: 1 in stock
Local release date: 18/08/2022
Availability: Order will be despatched as soon as possible.
Categories: Communication studies [GTC]Media studies [JFD]Advertising [KJSA]

Add to Cart

Research Perspectives on Social Media Influencers and Brand Communicatio
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
ISBN-13: 9781793613615 (Hardback)
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
Brandi Watkins, Alisa Agozzino, Courtney A. Barclay, Kelli S. Burns, Lisa Harrison, Terri N. Hernandez, Alexa Landsberger, Jenna Lo Castro, Regina Luttrell, Ronda Mariani
Price:
AUD $212.00
Stock: 0 in stock
Local release date: 11/01/2021
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Communication studies [GTC]Media studies [JFD]Advertising [KJSA]

Page 1 of 1 (2 items)

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Author: Jenna Lo Castro View as: Display 9 18 27 36 per page

Research Perspectives on Social Media Influencers and Brand Communicatio

Research Perspectives on Social Media Influencers and Brand Communicatio

Author: Jenna Lo Castro View as: Display per page